Tools which local authorities have used to successfully nudge residents towards social good.
Aims: The first is to support home workers during the COVID-19 outbreak as they adjust to working from home. This includes assistance with home-schooling for parents who have these new responsibilities. A second aim of the project is to mobilise citizens living in North Yorkshire to support and volunteer in their local community during the pandemic.
What is the nudge?: Supporting citizens in North Yorkshire through Covid-19
Aim: Reduce the volume of non-urgent calls made by school-based safeguarding leads (DSLs) to their Multi Agency Safeguarding hub (MASH).
What is the nudge?: Training and a safeguarding poster
Uptake of cancer screening
Aim: Increase the number of people taking up the bowel cancer screening programme
What is the nudge?: BI cancer screening letter
Fire and rescue
Aim: To reduce the number of accidental fires in the home
What is the nudge?: A series of messages to people after they may have consumed alcohol on a night out
Aim: Increase the take-up of payment by annual direct debit for the garden waste collection in order to reduce processing and chasing costs, specifically around cheques - the most costly method of payment for the council.
What is the nudge?: Final DD customer letter and Final Non DD renewal letter with attached payment methods
Aim: To reduce the amount of littering in coastal areas
What is the nudge? Free refuse sacks with accompanying imagery
Aim: Reduce the number of people relying on the depleting council housing stock and direct those who can, towards private rented housing.
What is the nudge? A personal housing action plan letter
Aim: Encourage tenants who were in arrears and who had not been in contact with the Collections team to get in touch and access support.
What is the nudge? A letter
Reducing household waste
Aim: Reduce general waste in households
What is the nudge?: Waste management guidance for residents, and waste focused events in the local area.
Aim: Improve treatment uptake amongst individuals who require support for drug and alcohol misuse.
What is the nudge? Appointment cards, text reminders and displaying the cost of a missed appointment
Aim: To decrease the number of people buying fizzy drinks from a hospital cafe
What is the nudge? A large red ‘stop’ sign
Aim: To encourage students to swap sugary food items with more healthy ones in school canteens
What is the nudge? A series of messages personalised to each student to encourage healthier eating
Aim: To increase the number of domestic abuse victims taking up support services
What is the nudge? A contact information card for victims of domestic abuse
Adult social care
Aim: To increase the number of people who have assistive technology installed in their home, where appropriate.
What is the nudge? A behaviourally informed leaflet for service users and a handout for social workers
Aim: To increase the number of people paying their adult social care invoice.
What are the nudges? A series of notice to pay and reminder letters about when and how to pay (A series of notice to pay and reminder letters about when and how to pay).
Children's social care
Aim: Shift demand for Special Educational Needs (SEN) transport from direct transport to alternative travel options by redesigning communications.
What are the nudges? A series of behaviourally informed emails to schools
Aim: To reduce the number of children and young people with Education, Health and Care Plans, where appropriate.
What are the nudges? A bank of changes to the way in which Warrington run their Special Educational Needs and Disabilities (SEND) Panel (Appendices 1 - 8).