Communicating with residents and ensuring they receive up to date, accurate and accessible information has never been more important as we work to tackle the spread of COVID-19 in our communities.
Councils communications teams are working round the clock with Leaders, chief executives, partners and public health teams to ensure that as many residents as possible are receiving this information.
In addition to social media, websites and community support hubs, comms teams are utilising their e-newsletters to send daily updates directly to residents. Here’s how some councils have been keeping their residents up to date:
Waltham Forest Council
Waltham Forest Council have been delivering regular COVID-19 to residents, from council Leader Claire Coghill, outlining the latest national policy developments and the local response to them. The e-newsletters always contain hyperlinks to important website pages and Government advice as well as signposting for both vulnerable residents and potential community volunteers. They’ve utilised popular social media graphics as an effective way to explain often complicated concepts such as social distancing.
Westminster City Council
Westminster City Council have used their to mobilise residents to take direct action and help minimise the spread of COVID-19. The council have been consistently sharing Public Health England’s advice on the steps residents should take to look after themselves and others, whilst also inviting residents who want to help out locally to sign up to volunteer. Their messaging emphasises collective responsibility – whether it’s residents, businesses and the council pulling together, or working with central government, we can all make a difference.